About BB Ent. Group



Matthew McDonald and Lucas Fritz, (co-owners of The Broadberry) introduce ‘The Broadberry Entertainment Group’.


Tuesday, October 9, 2018 – RICHMOND, VA — Introducing The Broadberry Entertainment Group: A Joint Partnership of The Broadberry, LLC and The Trigger System, LLC/RVA Shows.
Lucas Fritz, with business partner, Matthew McDonald (co-owners, The Broadberry) and Jessica Gordon (owner, The Trigger System, LLC/RVA Shows) just announced their joint partnership after years of working together as promoters, venue owners, and independent talent buyers.


Valuing the benefits of collaboration, two of the largest concert promoter companies in Richmond have officially merged together to form The Broadberry Entertainment Group. Through their combined efforts, shared resources, and ongoing collaboration with affiliate promoters, such as Mark Osborne, they will bring even more live entertainment to Virginia. Osborne has been promoting for more than 15 years, most notably as the in-house booking coordinator at Strange Matter, and will continue to work with The Broadberry Entertainment Group moving forward.


The Broadberry Entertainment Group exclusively books live entertainment in three of Richmond’s most thriving venues: The Broadberry, The Camel, and Richmond Music Hall at Capital Ale House Downtown. In addition, The Broadberry Entertainment Group just secured exclusivity for booking entertainment at the historic Ashland Theatre, a newly renovated, seated venue with an approximate capacity of 300 that is set to open in late 2018.


Broadberry Entertainment Group also non-exclusively buys live entertainment for many popular venues in Virginia including Strange Matter (RVA), Gallery 5 (RVA), The Beacon Theater (Hopewell), Shakas Live (VA Beach), Peabody’s (VA Beach), Toast (Norfolk), and The Golden Pony (Harrisonburg), They also produce several annual festivals including RVA Block Party, The Shack Up, and South Hill Snowdown (this last one is coming soon!).


Lastly, The Broadberry Entertainment Group is not solely limited to live entertainment but will offer consultation services in a number of areas including corporate events, weddings, production (sound/lights/staging), festivals, and much more.

Meet the team behind the curtains, HERE