Starting as an intern during his tenure at Virginia Commonwealth University studying Jazz Performance and Business, Lucas Fritz began booking shows and curating series at The Camel in 2009. After graduating, he continued to book more than 400 shows annually at The Camel while working as a professional musician. As one of the founding partners of The Broadberry, he began work in February 2014 as the General Manager and talent buyer. Since then, he has expanded to a number of additional venues across Virginia. Lucas has helped to book and manage a number of one to two day festivals including The Shack Up (Richmond since 2015), The RVA (all day) Block Party (Richmond, inaugural year 2018), Brotherhood at The Beach (Virginia Beach, 2017), and the South Hill Snowdown (coming Dec 2018…). In the Fall of 2017, Lucas worked with the Richmond Symphony to curate an event called RVA LIVE! that featured five local artists performing arrangements of their original music with the Richmond Symphony at the Dominion Energy Center (Carpenter Theatre).



Beginning in 2002, Jessica Gordon has booked concerts in a wide range of venues throughout Virginia that range in capacity from 150 – 1500. Jessica began working in the music industry as a bartender in many Richmond venues, where she inadvertently learned to book concerts. After bartending for six years at Twisters, when it closed, Jessica renovated and reopened that venue with the goal of providing a community space for shows in a time period when there were few places for bands to play in Richmond. At the new club, 929 Cafe, she booked well-known acts such as Taking Back Sunday, Brand New, Avail, Lucero, Burn The Priest, Dillinger Four, and more. Later, she brought an array of famous bands to Alley Katz and Canal Club, including Coheed and Cambria, Panic at the Disco, Lamb of God, As I Lay Dying, Thursday, Mastodon, Hot Water Music, Atreyu, Circa Survive, Senses Fail, Say Anything, Gorilla Biscuits, Against Me!, J. Roddy and The Business, Underoath, All Time Low, Minus The Bear, Mutemath, Murder By Death, Young The Giant, NeedToBreathe, Manchester Orchestra, Converge, Matt and Kim, Killswitch Engage, Built To Spill, Pinback, and more. She has also booked concerts at multiple venues in VA Beach, Norfolk, Charlottesville and Fredericksburg. Over the last five years, she has continued to bring the same level of renowned talent to VA at all the venues Broadberry Entertainment Group currently books. In addition to her work as a talent buyer, Jessica owned Empire, a popular restaurant and bar near VCU. She has an interdisciplinary PHD in Media, Art, Text and has been a professor at VCU for 18 years.



Stemming from years of experience in the restaurant industry, and well known for his niche in craft beer selections, not to mention an owner of several well known Richmond establishments, Matt McDonald is a proven business connoisseur with no intentions of slowing down. Born and raised in Chesterfield County, McDonald – a graduate of both Benedictine High School and Virginia Tech, holds Richmond close to his heart, just recently starting a family in the  midlothian area in 2018.
His background offers years of dedicated experience involving all levels of restaurant operations including significant work at the high-end, well renowned steakhouse, Smith and Wollensky, in cities across the country, such as Miami and Las Vegas. McDonald returned to his hometown in 2008 and started working at Joe’s Inn, becoming a co-owner of the Richmond staple in 2011. From there, Mcdonald alongside partner, Lucas Fritz, helped open The Broadberry in 2014. Since then, McDonald has taken on partnerships with Superstars Pizza, (a pizza, subs, and salad restaurant on Patterson Ave) as well as Shields Market, located in the Fan District across from Joe’s Inn.